Malaysian Football League (Malaysia)

2024 - 2025

• First foreigner to hold the CEO role, leading a team of 49 professionals.

• Reduced pre-existing debts through strategic financial restructuring.

• Secured significant sponsorship deals, strengthening league revenue streams.

• Spearheaded youth league restructuring, generating a considerable collective savings for clubs.

• Designed the 2025-26 Financial Fair Play system and league’s format.

• Led and secured the application process for a foreign club to join Liga Super.

LaLiga [Malaysia, Thailand, Laos, Cambodia, Myanmar]

2017 - 2024 

• Established and expanded LALIGA’s presence in Malaysia and later in Thailand, Laos, Cambodia and Myanmar.

• Developed new revenue streams and monetized regional assets, including licensing, eSports, and Legends Matches.

• Created the LALIGA Youth Tournament, driving brand engagement and regional visibility.

• Negotiated key commercial deals and advised the Malaysian Football League on strategic planning.

• Managed three agencies for PR, events, and social media, ensuring market alignment.

• Secured a regional partnership with TikTok, increasing digital engagement.

• Executed 40+ activations annually to enhance brand presence, maximize exposure for local and global partners, engage with fans, and attract new audiences.

• Expanded media coverage and digital reach by implementing a localized communication strategy.

Valencia CF (Spain)

2016 - 2017

• Assisted in sourcing new business opportunities and sponsorship deals.

• Secured the lead for a $1.5 million kit sponsorship deal.

TLC WORLDWIDE (Spain)

2016

• Expanded the agency’s sports division by securing multiple mandates with top football clubs in Spain and Italy.

Sport09 | Part of Infront Group (Italy)

2013 - 2015

• Conducted new business activities to identify new sponsorship clients for Serie A clubs (exclusively managed by Infront Italy).

• Contributed to $500K+ in sales revenue through partnerships with domestic and international brands.